Dragon Rouge recognized for two American Graphic Design Awards [work]
October 4th, 2011
The American Graphic Design Awards is Graphic Design USA’s five decade old flagship competition honoring outstanding new work in print, packaging, point-of-purchase, internet, interactive and motion graphics.
This year Dragon Rouge has been awarded this honor for our work on Calle Azul and our Office Move Announcment.
Sam’s Club partnered with Dragon Rouge to develop a brand for an ultra-premium tequila that would appeal to consumers looking for fine quality luxuries for everyday enjoyment. The new brand image and identity is built around the concept of ‘mastering the art of tequila’. The idea was inspired by Mexico’s rich colors and flavors, the colors on the bottle contrasts beautifully with the product itself to accentuate the richness of the 100% Agave Añejo tequila.
Mentholatum recently approached Dragon Rouge to create a new brand identity for their Soflips line lip balm. While the name itself had the potential to be a real asset, the dated script treatment and artificial looking ingredient illustrations were not communicating the style or functional benefits of the product. We created a contemporary identity that features the brand name in two lines adding emphasis on the associated benefit. It is consistently reproduced in white or black. The overall design achieves the goals of added quality cues, stronger shelf impact and a better reflection of the experiential brand positioning.
Nutri-Grain [work]
August 4th, 2011
Dragon Rouge created a new identity, packaging design and look and feel for the brand that invites moms to down-to-earth comfort and pleasure paired with energy and replenishment. The new logo and graphic design contemporize the brand’s core visual equities (blue logo, grain, bold colors, cereal bar) and add a contemporary spin and a sense of fun on the brand (cereal bar horizontal with fruit bursting out).
La Baleine [work]
August 4th, 2011
La Baleine needed to forge a new bond with users of salt while reaffirming the sea salt’s ability to “uncover the real taste of food.” The brand needed to be re-launched to reflect its new positioning complete with new logo, packaging, visual universe and product innovations.
Beginning with the idea “La Baleine, uncovering the real taste of food,” Dragon Rouge created a new visual identity that associates the historic brand with “real sea salt.” The visuals (ingredients, rich colors) and messaging intensify the product range inviting consumers to taste the authenticity. We also created innovations centered around the more culinary consumer.
Sixpoint extension into cans [soundbites]
July 12th, 2011
via sixpoint.com
There are some really interesting transformations lately in beer. We’d love to discuss some of them with you and how we can help you transform your brand. Email carolyn@dragonrouge-usa.com to open up a conversation.
Man, This Thing Sucks: Adweek Perspective [ideas]
June 23rd, 2011
“This … explain[s] why the 1962 and 2011 ads shown here could almost—just almost—be the same one. “Not that much has changed about vacuums…” says Eric Zeitoun, U.S. president of global brand consultancy Dragon Rouge. “So the only way marketers can distinguish them is with personality.” He’s not joking. What’s really on view in these two ads is…” click here to read more
We would love to speak to you about how to bring personality and emotion into a very functional category through branding. Email carolyn@dragonrouge-usa.com to learn more
The Role of Ingredients in Health and Beauty [ideas]
June 21st, 2011
If you are attending the HBA Global Expo please join us – see details below.
If not, feel free to contact carolyn@dragonrouge-usa.com and we’d love to share our view on the role of ingredients in packaging design with you in the coming weeks!
Balancing Act [soundbites]
June 17th, 2011
by Brody Boyer
via lovelypackage.com
Pulsazione, a European personal care company, recently unveiled a new line of lotions and creams aimed at both a male and female audience. In an age where personal care needs are no longer limited to the world of the feminine, Pulsazione developed a packaging solution appealing to the duality of the human condition, contrasting soft organic patterns against harsher geometric patterns and line work. The desire for gender neutrality is further emphasized by the stark balance of white facings with the bold use of color/pattern, the end result producing a striking impact at shelf.
The line also does a good job of differentiating a wide range of products while maintaining a sense of unity. Numbers are used to categorize products under a common benefit umbrella, using a consistent circular bulls-eye for ease of navigation.
Dinner for N featured on theDieline [work]
June 16th, 2011
Omojo [soundbites]
June 7th, 2011
by Irina Ivanova
via thedieline.com
Omojo is a wholly owned brand of HQ Sustainable Maritime Industries, Inc., a global leader for integrated aquaculture. The name, Omojo, derives from the magic of ocean biodiversity whose mysteries and resources hold infinite promise for promoting human health and well-being. Their line of beauty products stem from the belief that “health is beauty and beauty is health.”
The line’s unique feature is the simultaneous use of both topical applications and supplements. This, according to Omojo, creates a health approach from the inside-out. This idea is expressed with a simple use of black and white colors and a unique die-cut of the lid, showing not only what is on the surface but revealing what lies beneath.
