the red thread

by Brody Boyer

via lovelypackage.com

Pulsazione, a European personal care company, recently unveiled a new line of lotions and creams aimed at both a male and female audience. In an age where personal care needs are no longer limited to the world of the feminine, Pulsazione developed a packaging solution appealing to the duality of the human condition, contrasting soft organic patterns against harsher geometric patterns and line work. The desire for gender neutrality is further emphasized by the stark balance of white facings with the bold use of color/pattern, the end result producing a striking impact at shelf.

The line also does a good job of differentiating a wide range of products while maintaining a sense of unity. Numbers are used to categorize products under a common benefit umbrella, using a consistent circular bulls-eye for ease of navigation.