the red thread

“This … explain[s] why the 1962 and 2011 ads shown here could almost—just almost—be the same one. “Not that much has changed about vacuums…” says Eric Zeitoun, U.S. president of global brand consultancy Dragon Rouge. “So the only way marketers can distinguish them is with personality.” He’s not joking. What’s really on view in these two ads is…” click here to read more

We would love to speak to you about how to bring personality and emotion into a very functional category through branding.  Email carolyn@dragonrouge-usa.com to learn more