the red thread

The American Graphic Design Awards is Graphic Design USA’s five decade old flagship competition honoring outstanding new work in print, packaging, point-of-purchase, internet, interactive and motion graphics.

This year Dragon Rouge has been awarded this honor for our work on Calle Azul and our Office Move Announcment.

Sam’s Club partnered with Dragon Rouge to develop a brand for an ultra-premium tequila that would appeal to consumers looking for fine quality luxuries for everyday enjoyment. The new brand image and identity is built around the concept of ‘mastering the art of tequila’. The idea was inspired by Mexico’s rich colors and flavors, the colors on the bottle contrasts beautifully with the product itself to accentuate the richness of the 100% Agave Añejo tequila.